First times are precious – a story for the sales representatives
Römerturm fine paper, direct mailing sales tool. The desire for a simple toolkit and a coherent sales story for sales representatives was the motivation for this project. How do we communicate the effectiveness of special papers in direct mailings and dialogue media in a comprehensible story? The answer is simple: there is no second chance to touch, see and feel something for the first time. Our “first times” are precious!
- Communication Strategy
- Graphic Design
- Type design
- Art Buying
A story that everyone understands immediately. We highlight the famous “first times” on different materials from the Römerturm Feinstpapier range. Catchy stories tell of those flirts where a brand has to make an optimal first impression for a date with a customer.
In six sample mailings, we remind you of the spontaneous emotions you remember all your life: the first kiss, your first trip alone or your first apartment; the first song that gives you goose bumps, your first career aspiration or the moment when you were able to show true courage for the first time.