The power of refined print
finishing in every imaginable
As one of Germany’s leading companies for printing services, the Mediadruckwerk Group is making considerable investments in new technologies. Their salespeople required a persuasive tool and a tangible story, which would prove the astonishing variety of print finishing methods the company offers.
- Illustration (2D/3D)
A story simple to tell. Mediadruckwerk simplifies complex tasks and therefore the lives of their customers by offering solutions for extreme requirements. ”Contrast” is the simple title of the resulting sales toolkit. The special attraction is a set of sample cards with numerous, individually designed graphics which present the printing effects in a thrilling light. Hot foil, cold fold, print varnishing, embossing, Scodix effects, letterpress printing, to name just a few. On each card, two contrasting keywords with matching illustrations illuminate topics from the world of the Mediadruckwerk Group.
Putting together the best of both worlds – cutting-edge printing and brand knowledge. Alongside graphic effects, new printing methods can have an influence on the overall appearance of a brand – on packaging, corporate publishing or other brand-related touch points. With EIGA’s long-term experience in the field of brand and print communication, we became a perfect partner for Mediadruckwerk to create a powerful sales tool to introduce their state-of-the-art printing capabilities in an impressive manner.