The brand image of Wolle Rödel is getting younger
Catalogue concept Die Neue Masche (The New Trend) The well-established company is beginning a new era with a brand new catalogue concept targeting a younger audience via the authentic, handmade lifestyle trend.
- Corporate publishing
- Editorial design
- Type treatments
Big catalogue, little magazine. Based on this strategy, EIGA developed the catalogue concept for Die Neue Masche with integrated magazine pages. In addition to the concept and editorial design, we were also responsible for editing the fashion pages which involved working with international designers. We also brought the knitted fashion for the AW 2012/2013 season to life during the photo shoot.
200,000 cataloques for more than 70 shop. From a design point of view, the topic of handicrafts also required »handmade« typography. The crochet typo therefore dominates the newly designed catalogue. With a circulation of 200,000 copies, the autumn edition of Die Neue Masche can be found in over 70 Wolle Rödel stores. Knit on!