A modular brand for vestr’s scalable fintech solution
Brand relaunch for a fintech start up. A variety of efficient fintech solutions is changing the face of banking.
- Brand Strategy
- Identity Workshop
- Brand Design
- Digital Design
- Brand Iconography
Swiss-based vestr offers an easy-to-integrate platform that digitizes the lifecycle management of actively managed investment products. To supply the necessary impetus for its corporate expansion, the joint-stock company needed a brand that expresses both its strengths and advantages.
Positioning of the brand. Our first step in providing the company with a map for future growth was to develop a brand platform based on the results of a joint strategy workshop. vestr’s brand promise, “The engine behind active management”, forms the basis for all of the ways the brand expresses itself.
An adaptive design principle. As a digital brand, vestr’s design elements act primarily in virtual environments. The design process resulted in a simple but effective design principle that visualizes the scalability and performance of vestr’s white-label solution. The “upwards trend” design principle allows for countlessly novel renditions of rising steps. This simple idea gives rise to dynamically animated graphic elements, typographical brand messages in social media as well as graphics/text combinations in presentations.
Summary
“Our new brand identity does exactly what we needed it to — express the flexibility and scalability of our technology in a smart, modern and simultaneously serious manner. With EIGA, we created a great foundation for both our new brand and our future growth,” Rico Blaser, Co-Founder & CEO of vestr.
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