Stripes

Stripes
8541_web_80pxred dot Award

Welcome at Stripes – a balanced indentity for balanced nutrition. adidas STRIPES, visual identity. The STRIPES’ visual identity, the restaurant in the adidas World of Sports, creates a clear, individual image. This ensures fast orientation, both in the building and when putting together the daily lunch menu.

  • Design strategy
  • Visual identity
  • Pictograms
  • Wayfinding system
  • Launch campaign
EIGA_adidas_STRIPE5_L_06
EIGA_adidas_STRIPE5_P_05

Focus to a healthy nutrition. After having encouraged a varied sports program for its employees for many years, the Adidas Group has now shifted its focus to nutrition. The different menus have been co-developed with the chef for the national football team, Mr Holger Strohm.

EIGA_adidas_STRIPE5_L_04
EIGA_adidas_STRIPE5_P_02
EIGA_adidas_STRIPE5_P_01
EIGA_adidas_STRIPE5_L_07
EIGA_adidas_STRIPE5_L_09
EIGA_adidas_STRIPE5_L_11
EIGA_adidas_STRIPE5_L_02

Organization during the midday rush-hour. To clearly distinguish between them, each concept has its own logo, and a pictogram system is used to identify the ingredients and nutritional content of the meals. An orientation system such as this provides clear information and ensures organization during the midday rush-hour. The consistently translated visual presentation of the overall concept is rounded off by the design of the info screen, along with graphic elements on the walls and furniture.

EIGA_adidas_STRIPE5_L_03
EIGA_adidas_STRIPE5_L_05
EIGA_adidas_STRIPE5_L_10

How can we help you?

say hello

similar projects