A new premium brand within the context of an existing brand design
Sharp LED Lighting, brand development. EIGA developed the brand name and visual identity of Sharp´s der »LED Lighting« division. At the same time, we are expanding the global brand design to incorporate a premium aspect. Our solution was a clean, geometric representation of light – a graphical principle that employs clarity and precision to distinguish Sharp products from the competition. The colour scheme is derived from the colour spectrum of an LED light. The entire brand image is oriented towards the visual tastes of their target.
- CI/CD Workshop
- Brand Strategy
- Brand Design
- Brand Iconography
- Print Design
Met the aesthetic expectations. Sharp’s brand identity is primarily aligned with consumer marketing. For this reason, the main aspect of our task was to develop a design which met the aesthetic expectations of architects and light designers alike, without losing the context of their global corporate identity.