New demands, new ideas – Schaland revolutionises the market for funeral products. Schaland Trauerwaren, brand relaunch. Through the relaunch, the brand will be geared towards the needs of a developing market, without forgetting its traditional customers.
- Brand strategy
- Corporate design
- Fair stand design
New demands, new ideas. The market for funeral products is currently in upheaval, due to influences from different cultural groups, new production potentials and a changing attitude to ritual. Consequently, retailers and funeral parlours require direction. To equip the Schaland brand with the flexibility essential for this market, the new corporate design draws on contrasts.
Timeless, fresh and meaningful. The colour scheme consists of a set of fresh, striking tones on a subtle background. The choice of a timeless modern classic sans serif font with bold lettering creates a stylish and strong brand image.