A brand identity for one of Europe’s leading IT management consultancies
IT has become the foundation and number accelerator for the success of most businesses. inditango enables organizations to manage IT like a business and is one of Europe’s leading management consultancies for increasing the added value of IT. inditango asked EIGA to help them express the uniqueness of their authentic yet progressive approach through brand strategy, visual identity, and digital communication.
- CI Workshop
- Brand Strategy
- Corporate Design System
- Digital Design
- Interior Design
Dot, dot, dash.
inditango’s unique brand name is derived from the NATO phonetic alphabet in which the abbreviation for IT would be rendered as “India” and “Tango”. It’s as simple as that! It also seemed logical to use the visual system of Morse code to complete the design—two dots for ‘i’ and a single dash for ‘t’. All visual elements—logo, layout grid, illustrations, and icons are constructed from these basic elements.
A strong strategic base for a playful design.
In order to research and gather the essential information, we teamed up in individual workshop on brand identity, design, and digital experience with all project stakeholders. This laid the groundwork for our strategy, resulting in a clearly voiced brand vision as well as the brand’s positioning against its competitors. Together with inditango, this guided us towards a strong and unique identity design.