Uncomplicated & clear - the brand design of the Hanseatic Bank
At the beginning of 2017, EIGA was assigned to translate the results of an intensive positioning process of the Hanseatic Bank into a powerful visual brand identity. The corporate design that has emerged from the new strategy focuses on the bank’s digital approach and customer orientation, as well as its goals and values.
- corporate design
- digital design
- financial report
- brand book
In order to meet the demands of the market, the bank also renewed the design and functionality of its online presence in parallel to the identity process. A perfect time to cut off old habits, expand the scope of the brand and present it to customers and employees as it sees itself—uncomplicated, clear and engaging.
The “Responsive Grid” design principle underlines the bank’s digital first approach. However, this grid system, derived from the web design, also shapes the new brand appearance in print media and spatial brand staging: consistent and clear.
The annual report and the Brand Book of the Hanseatic Bank invite you to discover the spirit and variety of the new brand in detail.
Hanseatic Bank is a subsidiary of Société Générale and the Otto Group and specializes in four business areas: consumer credit (credit cards and personal loans), deposits, insurance and factoring.