Athlon International

Athlon provides vehicle leasing and mobility solutions and serves customers in 20 European markets. Over the past few years, we have supported the company, headquartered in Almere, in continually strengthening its brand identity and refreshing its design system across all digital touchpoints.

  • Brand Consultancy
  • Brand Design
  • Motion Design
  • Brand Iconography
  • Brand Illustration
  • Video & Photography

Shaping sustainable mobility. The brand design refresh focused on making the brand’s digital-first strategy and sustainability aspirations visible. The introduction of the Athlon Digital Green as an extension of the revamped brand color palette allows both aspects to be expressed equally. As part of the update, we also took the opportunity to add more clarity and boldness to brand communications.

“EIGA is a committed, creative and reliable partner in the development of our international brand identity for more than 5 years. Throughout different phases of the transformation of our brand, the team has guided and managed the big leaps as well as the important day-to-day work. I still see the same faces after 5 years working together and that gives me peace of mind.”
Ariane Geypens, Brand Management, Athlon International.

Getting you there. Athlon’s brand imagery captures the character of the brand and its products, as well as the feeling of “arriving”. We advised and managed the production of an extensive pool of brand images for all markets. 


In addition, we designed functional icons, informative pictograms, and illustrations full of character to help navigate abstract themes and create a consistent look and feel across all communications.

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