Hanseatic Bank, Annual Report 2017 - Making it simple.
The philosophy of the bank is very simple: products and services should be self-explanatory. They should fulfil their intended purpose and offer maximum efficiency and added value. In short: everything should be simple. The annual report is no exception.
- Visual conception
The concept for the content and design is based on the following principle: making it simple, simply makes it strong. The clear layout, the well-structured content pages, and the style of the illustrations aim to be accessible to all. The annual report invites the reader to discover the spirit and diversity of the new brand in detail.
Hanseatic Bank is a subsidiary of Société Générale and the Otto Group, and specialises in four business areas: consumer credit (credit cards and personal loans), deposits, insurance and factoring.