Brand identity for one of the world’s leading distributors of thermoplastic polymers. ALBIS represents renowned manufacturers and brands of thermoplastic polymers as a reliable and leading distributor.
- Brand Strategy
- Identity Design
- Brand Communication
As part of a comprehensive change process of the corporate structure and the reorientation of the ALBIS brand, EIGA was assigned with the relaunch of the brand architecture and design.
Our work builds on the results of a comprehensive identity process. A key objective of the brand design phase was to find a dynamic expression for the diverse material characteristics of the available products, but also to demonstrate ALBIS’ distribution power. In a series of customized 3D artworks, we created artificial objects that illustrate the qualities of the various products in striking images.
To create the right amount of excitement, we made the product – the polymers – the main protagonist. The constantly changing graphic arrangements create ever new layout variations and tell the brand’s story in a powerful way.