Ready, set, flow. A CBD premium product brand conquers the market. Whether as food supplements or cosmetics – CBD products are experiencing a real hype.
- Brand strategy
- Brand design
- Packaging Design
Based on this trend, the start-up company hanayu has developed a CBD product series and is conquering market shares with a branding that conveys serenity and concentration in everyday stress.
During the branding process, we enabled the hanayu founders to make their product idea visible and tangible in just a few steps. Together with the EIGA design team, the essential goals for the concept development were defined and tested in design explorations.