Born in the garage! kfzteile24 is Germany’s best-known brand for car parts and equipment. Through the rebranding, we have aligned the brand presence of the omnichannel retailer with an increasingly digital target group in private and professional workshops, as well as a growing range of products and services of the k24 group.

  • Identity Workshop
  • Brand Strategy
  • Brand Design
  • UX Design
  • Motion Design
  • Brand Iconography

New logo, new brand design. kfzteile24 helps people to stay mobile with their vehicle as quickly and uncomplicatedly as possible. Simplicity, speed and service orientation – the new logo expresses this ambition and impresses with clear, reduced shapes and a friendly K. It can be used in a 1, 2 or 3-line version to achieve the greatest possible impact on every application.


The design elements ensure a strong brand presence and can be used very flexibly in cross-media communication. The striking brand graphics are inspired by traffic markings and spare parts. In the retail space, they provide orientation. At digital touchpoints, they attract attention in an animated version.


Especially the stickers can be used flexibly to highlight prices and promotions, to mark messages on packaging and to serve as a disruptive element in advertising. The brand colors provide more contrast and take on clearly defined functions in e-commerce and at the POS. The solid Dark Blue and the vibrant Blue form the basis. Click here for the kfzteile24 website.


For the design of UX elements, icons and image illustrations, we have defined specifications for display sizes from mobile phones to retail communication.


Markus Winter, CEO at kfzteile24

“kfzteile24 has changed, is more modern, more customer-oriented and more successful than ever. This will now also be visible in the brand design. With the launch of the new brand identity, we are making our brand ready for the future and giving our already great brand awareness a great boost.”

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