The International AIDS Society is one of the world’s leading organizations in the collaborative HIV response. The new Brand Design has fulfilled the task set by all events, programs and initiatives to provide a strong common visual language.
- Brand Strategy
- Brand Design
- Customized Typeface
The logo with the global symbol for the HIV response, the red ribbon, is the link for all sub-brands. The new brand architecture and a customized brand typeface help the organization to combine its very different strengths.