Hochschule Bremerhaven

Expand horizons with enthusiasm The “University by the Sea” offers more than 3,000 students from all over the world a modern study and research environment that has won many awards for its teaching and learning approaches.

  • Brand Strategy
  • Identity Workshops
  • Employer Branding
  • Visual Identity
  • Brand Architecture
  • Digital Design

In a joint process with EIGA, the university formulated its strategic mission statement and expressed it in a self-confident, modern brand design with a new logo.

One campus for all. The workshops focused on the enthusiasm of the people and their community on campus, as well as their goals in research, teaching and studying. The common path to these goals was presented in a brand platform and formulated in a brand purpose as a strategic brand mission statement.

Research and study by the sea. The “horizon” was chosen as a visual metaphor for the design system. As a visual leitmotif, it creates a connection to the maritime context in all applications. The horizon is also found in the new word mark as a rising sun. In communication, the figurative mark is also used confidently as a stand-alone symbol.


Practical approach and diversity. We represent the colourful campus life and the maritime-influenced range of topics in the imagery and the individually designed illustrations. The Brand Guidelines explain all the elements and specifications for a consistent brand appearance, as well as numerous media for analogue and digital communication.


Dr. Dr. h.c Alexis Papathanassis, Rector of Bremerhaven University of Applied Sciences: „Universities are challenged to position themselves clearly in the modern educational landscape. They must clearly emphasise their individuality and impact. As a campus of short distances, we have a lot to offer. With a great deal of expertise, but also pragmatism, EIGA has accompanied us on the path to sharpening our common strengths and goals and making Bremerhaven University of Applied Sciences visible and tangible as a brand – both internally and externally.“


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