Club Goods – a product brand for Hamburg’s music clubs. And how it had to become the #clubretter campaign overnight with Covid-19.
- Identity Workshops
- Brand Strategy
- Brand Design
- Packaging Design
- Social Media Toolbox
- Motion Design
The idea of club-goods enables club owners in Hamburg to add new products to the series over and over again. The first brand is “Good Peppa”, a trendy peppermint spirit. Ideas for sparkling wine, mate and other club-savvy products are already in the pipeline.
Each new product is represented by its own key visual. The light and sound atmosphere in the club served as inspiration for the bold elements of the modular design principle.