VELUVIA – pure superfoods for a healthier lifestyle
VELUVIA, Brand and packaging development. The founder of VELUVIA came to us with the idea for a product range of natural, pure dietary supplements. The end result of the design process was the brand name, brand positioning, brand identity, packaging range and – most importantly – a successful market launch.
- Brand strategy & naming
- Brand design
- Packaging design
- Brand iconography
During the initial phase the strategic framework was designed for the brand. What expectations does the target group have of a product in this sector? Which packaging concepts correspond to user behavior? Which long-term goals are the company pursuing with the product range? Our design concept is reflecting the results of the brand strategy through design elements expressing natural properties, purity and level of quality.
Natural, pure superfoods consist of natural, raw ingredients such as vegetables, fruits, algae, mushrooms and roots. They form the basis for the VELUVIA brand promise: feel good, naturally. Right down to the smallest detail—the choice of certified materials and production methods also emphasizes the mindset of the brand.