Otto Group

Otto Group

Facelifting the corporate design of the giant in multichannel retail

Otto Group, Corporate design re-launch. Having advised the Otto Group since 2006 in all issues surrounding its corporate design, EIGA has now finally had the chance to show their development expertise. The goal of the evolutionary further development of their corporate design was to reduce the diversity of design elements to the bare essentials, in order to sharpen the Otto Group’s image for the long term.

Services

  • Design consulting
  • Corporate design
  • Design guidelines

The goal of the evolutionary further development of their corporate design was to reduce the diversity of design elements to the bare essentials, in order to sharpen the Otto Group’s image for the long term.

EIGA_OTTOGroup_CD_L_05
EIGA_OTTOGroup_CD_L_04
EIGA_OTTOGroup_CD_L_01
EIGA_OTTOGroup_CD_L_02

Multichannel retail. With an annual turnover of 11.8bn Euro, over 53,800 employees, 123 major companies in over 20 countries and 61 years of company history, the Otto Group is a global market leader in the multichannel retail segment.

EIGA_OTTOGroup_CD_L_06_Datenschutz

How can we help you?

say hello