The corporate design illustrates the multi-facetted services
Fürstenberg Institute, brand relaunch. The Fürstenberg Institut ranks among the leading consulting companies for corporate health management in Germany. With a decisive step forwards and the aim of evolving the brand, the company rings in a new era after 25 years of operating and performs the successive handover from the original founders to a new management board.
- CI workshop
- Brand strategy
- Corporate design
- Photo shooting
- Corporate design guidelines
Evolution, no revolution! EIGA was entrusted with seeing the change process through using a combination of brand strategy and creativity. The results of a corporate identity workshop with the founders and the new management led us initially to an advancement of the introduced branding. The overlap symbolises the tension between the individual and the organisation.
Now the logo tells the story. The new logo provides the basis for the overall identity system; the emerging segments also play a significant role in the corporate design and give us the opportunity to illustrate the multi-facetted services in a clearly structured form.