Ernst & Young

Ernst & Young

250 pictograms on brand

EY, Pictogram series. Based on a new brand design, EIGA developed a unique pictogram series containing over 250 individual images. The global business consultants of EY wanted their own pictorial language for presentation media in order to simplify and break down complicated concepts.

Services

  • Pictograms
EIGA_EY_Piktogrammserie_L_07
EIGA_EY_Piktogrammserie_P_02
EIGA_EY_Piktogrammserie_L_06
EIGA_EY_Piktogrammserie_P_01
EIGA_EY_Piktogrammserie_L_10

A brand iconography to meet various needs. In addition to simple notions like employee, balance sheet or telephone, they also wanted to have abstract ideas like tax reform, state and educational objective transformed into contemporary images.

Pictogram derived from the brand design. The visual language of the pictogram is directly derived from the formal language of the corporate design, playing with strictly defined angles, surfaces and line thicknesses; it thus serves as the perfect complement within a unified brand appearance.

EIGA_EY_Piktogrammserie_L_19
EIGA_EY_Piktogrammserie_L_05
EIGA_EY_Piktogrammserie_L_03
EIGA_EY_Piktogrammserie_L_02
EIGA_EY_Piktogrammserie_L_01

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