Babtec is taking a fresh approach
Babtec Informationssysteme, Brand Relaunch. With the relaunch of the brand and a multimedia communication concept, the quality management software company is reinforcing its leading position on the market among CAQ providers.
- Brand strategy
- Corporate design
- Brand architecture
- Fair communication
Introducing the Qube. A new, striking brand logo – the Babtec QUBE – gives rise to a clearly structured design principle by which the various aspects of the software can be shown using simple and clear images. The Babtec QUBE defines the grid of the corporate illustration, plays the main role in videos and, above all, acts as the cornerstone for spatial communication and architecture.
A new seal for quality. The Babtec QUBE was deliberately designed to be an isolated symbol for insertion, and in future can also set a benchmark in the sector as an overriding seal of quality. The logo stands for quality, security and value, but also symbolises the digital aspect and modular structure of the product.
Brand Experience. Architecture, interior and motion design are based on the grid/the basic concept of the brand identity.
Employer branding campaign. Besides the product identity the company needs a strong employer brand. To attract talents and high potentials the babtec employees take action as brand ambassadors in a consistent campaign.