adidas London 2012

adidas London 2012

adidas’ brand presence at the Olympics 2012

adidas Visual Identity London 2012. For a global sports and fashion brand olympic games in a hot spot such as London pose a special communicative challenge. EIGA had the creative lead for adidas’ brand presence at the mega event.

Services

  • Brand Design
  • Interior Design
  • Eventmedia
  • Brand experience concept
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2- and 3-D design guidelines. Besides the 2- and 3-D design guidelines, we also developed contemporary visual aesthetics for the representation of the adidas celebrities in pr and communications together with different departments at adidas.

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Photoshooting with the stars. Athletes such as Tyson Gay, Veronica Campbell-Brown, David Rudisha and Jessica Ennis were set in scene for London 2012 in sophisticated photo shoots in London and Rotterdam under the creative direction of Elisabeth Plass.

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