adidas’ brand presence at the Olympics 2012
adidas Visual Identity London 2012. For a global sports and fashion brand olympic games in a hot spot such as London pose a special communicative challenge. EIGA had the creative lead for adidas’ brand presence at the mega event.
- Brand Design
- Interior Design
- Brand experience concept
2- and 3-D design guidelines. Besides the 2- and 3-D design guidelines, we also developed contemporary visual aesthetics for the representation of the adidas celebrities in pr and communications together with different departments at adidas.
Photoshooting with the stars. Athletes such as Tyson Gay, Veronica Campbell-Brown, David Rudisha and Jessica Ennis were set in scene for London 2012 in sophisticated photo shoots in London and Rotterdam under the creative direction of Elisabeth Plass.