7 days, 30 athletes und 125 pages of »style, props and poses«
adidas London2012 Supershoot. As part of our work for the adidas brand presence for London 2012 EIGA developed a contemporary visual language for the representation of the adidas celebrities in pr and communications.
- Production plan
- Creative direction
Shooting the athletes. Athletes such as Tyson Gay, Veronica Campbell-Brown, David Rudisha and Jessica Ennis were set in scene for London 2012 in sophisticated photo shoots in London and Rotterdam under the creative direction of Elisabeth Plass.