hanayu_brand-design

hanayu_brand-design

Ready, set, flow. A CBD premium product brand conquers the market.

Whether as food supplements or cosmetics – CBD products are experiencing a real hype. Based on this trend, the start-up company hanayu has developed a CBD product series and is conquering market shares with a branding that conveys serenity and concentration in everyday stress.

Services

  • Brand strategy
  • Brand design
  • Packaging Design
  • Webdesign
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During the branding process, we enabled the hanayu founders to make their product idea visible and tangible in just a few steps. Together with the EIGA design team, the essential goals for the concept development were defined and tested in design explorations.

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The hanayu brand design uses striking, abstract elements to present the brand messages consistently across all channels while ensuring a clear differentiation from other CBD brands. Conceptual visuals illustrate the topic of “finding focus” and offer the opportunity to create a strong series of key visuals for packaging and social media. The photographic style and choice of motifs create a concise visual identity and emphasize the concept of “serenity”.
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