Based on a new brand design, EIGA has developed a pictogram series containing over 250 individual symbols. The global financial consultants Ernst & Young wanted their own set of images, for use in presentations in particular, to simplify and enliven complex subjects.

In addition to terms such as employee, balance sheet or telephone, which are easy to illustrate, more abstract concepts, such as tax reform, country and learning goals, also had to be translated into contemporary images. The visual language of the pictograms comes directly from the format of the corporate design, using clearly defined angles, surfaces and lines, and is thus a perfect extension to a uniform branding.