tredition is an innovative publishing enterprise with a variety of different services for companies and authors. It was our task to structure B2B and B2C company departments and, in spite of a uniform brand presence, to differentiate them and make them individually communicable.

The new brand design is also deployed in the book titles of the publisher’s publications. Here, in its first stage, as strong a presence as possible is to be provided in the book market for publishing services, companies and freelance authors for the aspiring brand. A dynamic layout grid forms our framework for the concise design language, which stands allegorically for our “unfolding” leitmotiv. This metaphor puts “paper”, the basic working material for literature, into the digital publishing world of tredition, yet it also echoes the “multiplicity” of options that this innovative publishing strategy offers to business clients, authors and partners from the world of literature.