Our mission
Our mission is to make our clients’ strengths, values, and goals visible. We use the power of cross-media concepts in order to tell your brand’s message as an impressive, vivid story. In a time of constant culture, media and technology change, we help you to recognize and consciously use the relevant trends.
EIGA is an independent, owner-managed design agency in Hamburg. We have belonged to Germany’s creative elite for more than 10 years.
What we do
Brand Strategy
CI Workshops, Brand Management, Brand Strategy, Corporate Design Consultancy, Brand Positioning, Competition Analysis , Trend-Research, Naming
Identity Design
Corporate Design, Brand Design, Brand Architecture, Packaging Design, Photo Style, Design Guidelines, Brandbooks
Brand Communication
Print Design, Corporate Literature, Annual Reports, Magazine Concept, Editorial Design, Employer Branding
Brand Experience & Architecture
Fair Stand Design, Exhibition Design, Retail Design, Motion Design, Interaction Design, Interface Design, UX
Illustration & Signage
Brand Iconography & Pictograms, Corporate Illustration, Wayfinding System, Info Graphics, Key Visuals

Management
Henning Otto Graduate in Communication Design (*72)
— Founder and managing associate of EIGA
— Focuses on brand strategy and agency development
— Graduate of degree course Communication Design at University of the Arts Bremen
— Associate editor of the EIGA Trend Diary (2007–16)
— Member and juror of the DDC (German Designers Club) since 2018
Elisabeth Plass MA Communication Design (*74)
— Founder and managing associate of EIGA
— Focuses on concept and design development
— Graduate of degree course Communication Design at University of the Arts Bremen
— Master of Art & Design (MA), Middlesex University London »with merit«
— Member and juror of the Art Directors Club Deutschland (ADC) since 2014
— Associate editor of the EIGA Trend Diary (2007–16)






A compact team of both full-time and freelance
employees from different fields such as strategy, communication design,
digital design, motion design, architecture
and production, work in the studio.






Fame and honor










We measure our success by the success of our clients. The additional confirmation by a specialist jury is also an important benchmark for us. With an award, it’s certified from an objective perspective that we continue to be one clear step ahead of the average.
Our over 60 continuously hard-earned awards include 8x Art Directors Club Deutschland awards (ADC), 11x Red Dot awards, 5x iF awards, 7x Corporate Design Preis awards, 6x Type Directors Club New York (TDC) awards, 8x Gute Gestaltung (Good Design, German Designer Club) awards, and 8x nominations for the German Design Award (incl. 2x Special Mentions).
References
















Our publications
EIGA Trend Diary »New Move«
Everything is in motion! The world is changing before our eyes at an accelerating rate. Both in regard to human interaction and economic process, life is gaining complexity and picking up speed and the velocity of the change surrounding us is becoming a central concept of our time.
EIGA Trend Diary »Values«
The search for new ideals characterizes our generation. But which values and virtues are still relevant today – religious, moral, spiritual or personal? The 2013 Trend Diary presents design projects exploring the theme of »values«.
EIGA Trend Diary »PLAY! Design For Kids«
This visual trend research contains a cross section of contemporary children’s design – The work of 53 designers and architects who combine concept and design with the joy of play to delight children.
EIGA Trend Diary »EAT! Design With Food«
Eating is a cultural asset that reflects the spirit and lifestyle of a society, so there is great aesthetic interest in the preparation, display and marketing of food. Reason enough to feature this subject in the 6th edition of the EIGA trend diary series.
EIGA Trend Diary »Think Green! Design to safe the world«
Sustainability, recycling and renewable energy are among the central ideas of our time. In their work, designers see the growing challenge of how to safeguard our environment from very different points of view.